SEO Image Optimization should also be an important part to focus on, especially for content site owners. Some search engines still place poor quality photos on the top rank during search results; this is because the content of the image is more relevant to the search terms. Image Optimization is often overlooked when planning for digital marketing strategies, which is another key to put your site on the top ranks in search results? Here’s a list of image optimization tips you can do for your site.
- Optimize Images
Choosing high-resolution photos is just one of the factors for your website to appear at the top list of search results. Each element of a website from the title, codes, photos to internal and outbound links affects its ranking in search engines. But images play an important role with its perks. When choosing the right image for your page, ask an SEO consultant Sydney like Result Driven SEO to know if your photos are good enough. Proper placing and naming of your site’s photos also affect its rankings.
- Proper Image Naming
You can name your images however you want but using the proper set of words to name it is always important. Use a set of three to five words to name your images; it should be related to your site’s content. Always separate words with the use of a dash instead of space. Avoid naming your images with a mix of numbers and letters that isn’t readable.
- Efficient Naming Convention
Naming convention in programming is a set of rules when choosing a character sequence for identifying variables, types, functions, etc. Maybe you’re pressured to use a set of characters for naming your images but not to worry because you can still add it with the name you want to use. Separate them with a dash or a hyphen to avoid confusion.
- Combine Non-Essential Elements
If you want to name your images with words that relate to your content but also need to include it with mixed characters, you can do that by combining them. Place the keywords at the beginning of the image name then add the other mix of characters, letters, or numbers at the end of the name. Don’t forget toseparate them with a dash or a hyphen.
- Avoid Abbreviations
When creating content for medical purposes, avoid using abbreviations. Medical terms are often abbreviated or shortened with an acronym. This often makes it hard for the readers or users to comprehend the information given or stated in the article. Most words would have the same abbreviation as other words. Ask a medical marketing agency in Sydney on guidelines when blogging or creating content articles for your site. Using the whole word instead of the shortened one can also boost your rank in search results when they correspond with your target keywords.
- Naming Sensitivity
Be consistent when using the same image for different purposes or pages in one site. Renaming an image for another purpose may confuse you and cause it to vanish from another page without notice. This is important when using a logo on different pages, always use the same name or add a number next to it to keep track of how many times it has been used.
- Alt Attributes
The alt text is the text written below an image which helps visually impaired users to know what types of images the page contains. Screen readers include the alt text when reading a page’s content. The alt text is often a couple of sentences that describe what the image is about. It also appears on the screen of a text-only version of the page.
You can also add a caption, an anchor text, or a better title for your images, which helps hook your audience to buy from your page or visit your store or ask for your consultation. Images in a page are more than just for design.